Target Sued by Investor Over Backlash to LGBTQ Merchandise

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Conservative legal organization, America First Legal, has filed a lawsuit against Target on behalf of investor Brian Craig. The lawsuit claims that Target misrepresented the adequacy of its risk monitoring when it faced customer backlash over LGBTQ-themed merchandise.

on Tuesday on behalf of an investor, saying the retailer misrepresented the adequacy of its risk monitoring when customer backlash over LGBTQ-themed merchandise caught it by surprise.

Craig, who owns 216 Target shares, said the board falsely said it monitored social and political risk while focusing only on the risks associated with not achieving its ESG and diversity, equity and inclusion goals.

 

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