Pac-12 survival: The downside risks, potential benefits and missing pieces within an Apple deal

, telling a sports media podcast: “Whatever deal we do, it’s my goal to have our content available on any piece of glass connected to the internet. Period, full stop.”

If the Pac-12 isn’t contractually tied to ESPN, then its highly-influential studio shows have little motivation to discuss the conference and promote its teams and players. Lacking details, we’ll presume the proposal loosely mirrors Major League Soccer’s new distribution deal with Apple: The MLS Season Pass was made available for $99 annually through the Apple TV app on iPhones, iPads, Macs, smart TVs, etc. “They have ways to engage people beyond what the other outlets do,” said a media industry source familiar with Apple’s work with the MLS.

9. The conference plans to expand — it needs a 10th team in time for the 2024 football season. Will the targets change with a media contract that connects revenue to streaming subscriptions?

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