Previously, those prices were secret. Patients and payers had no idea whether a hospital was charging them more than another person or plan. That opacity sheltered hospitals from the sort of cost-deflating competition that exists in every other sector of the economy — and made it easier for them to take advantage of patients and insurers. across the country.
When patients have access to this pricing information, they can choose a provider that best suits their budget and healthcare needs. That forces providers to compete for patients' business, often by lowering prices. Consider the market for laser hair removal. Insurance typically doesn't cover the procedure, so patients have to pay out of pocket. That incentivizes consumers to shop around for the best deal. It's no coincidence that the cost of the procedure
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