Now, they’vein 2022—a milestone that’s pretty unusual for a certified B Corp. Fair Harbor hasto make its board shorts, flannels and sweaters, among other clothing. They’ve opened two retail locations and are sold in 450 stores across the country, including Nordstrom.
But despite all the revenue growth, Caroline Danehy says her priority has always been on the environment. Her hot take?, whether it be sustainability or otherwise, immediately upon founding the company—and be upfront about how those interests may compete with profitability. “It's much easier to set that foundation from a sustainability standpoint and the profitability threshold in the beginning, rather than reverting back once you've already set the foundation of your business,” she says.. Really think about the long term impact for your business and for your product and the company that you're creating.”Kickstarter CFO Sindy Wilson and CEO Everette Taylor .