Battle for the 'Taco Tuesday' trademark is over as Taco John's ends dispute with Taco Bell

Taco Bell rang up a win in its quest to make "Taco Tuesday" free of trademark restrictions, with Taco John's formally abandoning its decades-old claim to own the phrase amid a challenge from its bigger rival.

Taco Bell filed a petition in May with the US Patent and Trademark office to cancel the trademark owned by rival Taco John's for 34 years because Taco Bell claims the commonly used phrase "should be freely available to all who make, sell, eat and celebrate tacos." CORE is a nonprofit organization that "supports restaurant workers with children by providing financial relief when either the employee, spouse or a child faces a life-altering health crisis, injury, death or natural disaster," Taco John's explained in a statement.Taco John's has owned the trademark in every state except New Jersey since 1989.

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Taco Bell and Taco John's drop their 'Taco Tuesday' fight | CNN BusinessTaco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell.
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