[Dash of SAS] Pride, rainbow capitalism, and the resistance

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'McDonald’s, on its global website, states their investment in LGBTQ+ awareness, rights, and equity. How does this global policy translate to the Philippine setting?' Voices ThoughtLeaders

In celebration of Pride, McDonald’s recently released an advertisement about women loving women, and it sent off a wave ofThe story is centered around two characters, a female skateboader and a woman who works at the McDonald’s drive-through counter. The skateboarder makes several loops through the drive-through lane in seemingly innocent attempts to flirt with the woman working the counter.

Secondly, in the space of 30 seconds, McDonald’s opened our minds and hearts to the everyday lives of queer people.

In the case of the Divorce Bill, which has yet to be passed, subjective definitons of gender and the make-up of the supposed traditional Filipino family outrank the basic human right to choose who to love and, well, no longer love. In the space between legislative policies and our everyday life lived out with others is our community.

 

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