House Bill 2804 features amendments to the state's original laws allowing NCAA student-athletes to be paid for their Name, Image, and Likeness.Former University of Houston men's basketball player Landon Goesling is now the director of sales and development for"We've done eight different team-wide deals at the University of Houston - both men's and women's sports," Landon explained to ABC13.
"Absolutely, it's going to benefit us," Goesling said of the new Texas law. "But more importantly, it will benefit the student-athletes when you have that backing and support system."The legislation, which features amendments to the state's original NIL laws from two years ago, protects colleges and universities in Texas.
Hare, a former NCAA Director of Athletics, is a leading authority on NIL and works as an adjunct sports law professor at Baylor University. He points to language in the new Texas law no longer requiring athletic departments to remain independent of a school's NIL collective - like Linking Coogs. And the NCAA has tried to put a hurdle in that space - just days before the new Texas law takes effect. A memo sent out this week says that even if state laws give the green light to specific NIL affairs, schools can still be punished by the NCAA.