The move to pull news from the world's most dominant search engine could have a devastating impact on media outlets, which often depend on third-parties like Google to get content into the hands of readers.
The bill has been pitched as a way to keep news outlets solvent after advertising moved en masse to digital platforms, virtually wiping out a major revenue stream for journalism. The government has presented the legislation as a way to prop up an industry that has seen a steady decline since the emergence of the internet.
Once in effect, the new regulatory regime will require companies like Google and the Meta-owned Facebook — and other major online platforms that reproduce or facilitate access to news content — to either pay to post content or go through a binding arbitration process led by an arms-length regulator, the Canadian Radio-television and Telecommunications Commission .Google and Meta have signalled they'd rather get out of the news-posting business altogether rather than deal with this process.
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