“The DSA is the right thing to do but we are puzzled that we were designated as a very large online platform alongside 18 other companies,” said Robert Gentz, Zalando’s chief executive and co-founder. “We’re the only European company on that list.”
“As the brand that we are, we don’t want to be associated with this category,” said Mr Gentz. “These companies are talked about as bad actors and all of a sudden we are on the same list. This is bad for our brand.” “All the others were designated on the basis of users but we’re designated on the basis of visitors,” said Mr Gentz. “That’s unequal treatment.”
The DSA seeks to target intermediaries such as Zalando so that regulators can better police the safety and authenticity of products sold online.
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