We may think of sportswashing as a regime taking a pressure washer to its image, scrubbing down its reputation and wiping it clean so that, as the despicable bits circle the drain, the masses never knew they existed at all. But it doesn’t work that way. It’s more like a steady drip than a quick buff. Both the oil-rich sovereign powers pumping out billions and the Western professional sports leagues and franchises eager to siphon them off know this truth.
— the expectation is this eventually will be normal. We will accept the sports that we love, the entertainment we never will abandon, will serve as image rehabilitation for regimes in exchange for cash.
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