In other words, the concern driving the EU to ban data transfers to companies like Meta closely resembles the concern driving Americans to ban TikTok: That a foreign government may be able to surveil personal data held by a foreign company.
This law can empower consumers to manage their own data in a way that minimizes what information businesses can collect or retain and, by extension, what governments can glean from those businesses. This would solve the problem from the bottom up, with consumers themselves limiting what data is potentially subject to corporate misuse or government surveillance.
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