Pac-12 economic threat: New California legislation attempts to redirect operating revenue to athletes

As the Pac-12’s existential crisis plays out in public, a threat to its economic model is quietly churning through the California state legislature.

To craft AB 252, Holden worked closely with National College Players Association, the athlete-advocacy group that helped push forward the “Fair Pay To Play Act” — better known as name, image and likeness — and is supported by the United Steelworkers. If AB 252 becomes law in California, the impact likely would ripple through the Pac-12 footprint and, as was the case with NIL, spark massive change across the college sports landscape.

— At that point, AB 252 would need to pass the full assembly by June 2 in order to advance to the senate this year.

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