While NFL games consistently dominate cable TV ratings, the league is taking another major step to acknowledge the changing preferences of viewers by offering a playoff game next season exclusively on a digital platform.
The Peacock exclusive game — which NBC reportedly paid $100 million for — will air on Saturday, Jan. 13, at either 8:15 or 8:30 p.m. ET. It will still be broadcast on NBC stations in the markets of the two competing teams, but viewers outside those markets will have to subscribe to Peacock if they want to watch. The game will also be available digitally for subscribers of NFL+.
Peacock will also be the exclusive home on an NFL regular season game for the first time this year, as the Buffalo Bills will travel to Los Angeles to take on the Chargers in a prime-time matchup between two heavyweight offenses on Saturday, Dec. 23.