There’s a moment in episode two of Succession – you’ve probably seen it on Twitter! – where Tom Wambsgans scathingly attacks the bag choice of Cousin Greg’s date, a Burberry tote that is, in Tom’s words, “In a roundabout way, Tom was saying the bag – one that a lot of us would be more than happy to own, with its £2000 price tag - was too ostentatious and showy for an event populated with the Roy family’s high society friends and family.
What are the key principles of the trend? Simple designs that don’t flash showy logos, says Chris: “It’s a stunning, tailored Tom Ford suit, vintage Céline clutch or a Loro Piana logo-less cap.