Altria invests $2.75 billion in rival startup NJOY after exiting Juul

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Days after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY.

The Marlboro maker gets full ownership of NJOY's e-vapor product portfolio, the Virginia company said Monday, including its pod-based e-vapor product ACE.

The agreement also includes an additional $500 million in cash payments contingent upon regulatory approval of some products by NJOY Holdings, based in Scottsdale, Arizona. Juul said Friday when Altria exited its stake that it now has"full strategic freedom" to pursue other partnerships."Juul faces significant regulatory and legal challenges and uncertainties, many of which could exist for many years," Gifford said.The company faced more than 8,000 lawsuits brought by individuals and families of Juul users, school districts, city governments and Native American tribes.

Amid the backlash of lawsuits and government sanctions, Juul dropped all U.S. advertising and discontinued most of its flavors in 2019.

 

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After the tobacco industry screwed the big tanks in the UK with the 2ml only law, they crapped out their crappy 2ml max, plastic waste products to corner the vape market. Buy your box mods and get 5-8ml rebuildable tanks from China.

No Juul or Enjoy produces that much vape on exhale. This is a great example of false, negative media propaganda 🤪🤣

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Altria deepens push into vape biz with two dealsDeal with NJOY Holdings aims to capitalize on the potential of smoke-free tobacco while swapping ownership stake in Juul for intellectual-property rights. How can anyone, investors or otherwise, support the use of this useless and unhealthy product?
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