It’s been referenced over the decades since on shows like “The Simpsons” and “South Park” and in internet memes. But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.
When it premiered in the 1970s, the ad was a sensation. It led to Iron Eyes Cody filming three follow-up PSAs. He spent more than 25 years making public appearances and visits to schools on behalf of the anti-litter campaign, according to an Associated Press obituary. Dr. Jennifer J. Folsom, a journalism and media communication professor at Colorado State University and a citizen of the Choctaw Nation of Oklahoma, remembers watching the public service announcement as a child.
“There’s no agency for that sad so-called Indian guy sitting in a canoe, crying,” Folsom said. “I think it has done damage to public perception and support for actual Native people doing things to protect the land and protect the environment.”Article content Robert “Tree” Cody, the adopted son of Iron Eyes Cody, said the advertisement had “good intent and good heart” at its core.
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