The US Justice Department and eight states sued Alphabet's Google subsidiary on Tuesday claiming the web giant has unfairly monopolized the buying and selling of digital advertising.[PDF], filed in a Virginia federal court, calls for breaking up Google, the kind of remedy sought in 1974 and won in 1982 when the US government challenged the AT&T telecom monopoly.
"We alleged that Google has used anti-competitive, exclusionary and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies."focuses on the way Google coordinates the buying and selling of online ads that get placed on websites through its auction process. It accuses the super-corp of acquiring competitors, forcing publishers and advertisers to use its tools, distorting auction competition, and manipulating auction outcomes.
"As detailed in our complaint, we alleged that Google's anti-competitive conduct extends to three significant elements of the digital ad buying process," said Garland.
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