The DPC investigation was sparked by complaints made in 2018 by privacy campaigner Max Schrems, on behalf of two users in Austria and Belgium. The complaint was brought just as the EU's new data and privacy law, the General Data Protection Regulation , came into operation.
Meta's representatives argued that Facebook and Instagram are "inherently personalised" and that, as part of that personalisation, targeted ads are a "necessary and essential part" of how the platforms work.
They make that much money from advertising each day. This is not a suitably large fine.
But please, everyone buy their goggles and give them all your information.
So basically Zuck's coffee budget for a couple of weeks. What a farce.
Meta will barely feel that. What they need is a multi-billion €/£/$ fine.