“We know the C-Train is a fantastic mechanism to bring people to different events, whether they be cultural, economic or just to enjoy the vibrancy of our city.”
The multinational banking, insurance and financial services corporation already has a downtown presence, with TD Canada Trust Tower sitting above The Core shopping centre on 7 Avenue S.W. at 4 Street S.W.It also owns naming rights for a number of sports venues, including TD Place Stadium, home of the Ottawa Red Blacks, TD Garden, home of the Boston Bruins and Boston Celtics, and TD Ballpark, home for the Toronto Blue Jays spring training games.
“Union Station in Toronto is actually heavily branded and we have a fantastic partnership with the operators,” he said.One sports economist called the sale of the Calgary Transit-related naming rights a “fantastic idea.” “You already have advertising on the side of the trains themselves. TD already has a presence in the downtown core — it’s one of the stops, essentially — so why not allow them to add some of their dollars into the local economy?” Concordia University economics professor and Alberta resident Moshe Lander said.
“If it adds dollars into the local economy, if it adds money in a way that we don’t need to see as big of a tax hike on property taxes, then welcome aboard — literally and figuratively.”
Transparency in government...
Great idea! Maybe ScotiaBank will take the red line and BMO the blue? Make sure we have some transit cops on every train and at every station. Maybe not with guns but tazers, batons and cuffs. Two on every station rotating on and off the trains, to eliminate boredom
JyotiGondek exactly who is YYC? You?! Or the people who elected you? As a citizen and taxpayer in this city I and the rest of the citizens of YYC are entitled to the answer to the question. How much?!
Surprise. That’s how ultra left wing politicians do business. If you operate behind closed doors away from the prying eyes of public scrutiny, there’s no oversight and no accountability. They like that.
In a democracy there should be no secrets..
Lol. I don't think TD execs have ever ridden the C-train.
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