These are positive moves to hold entities to account and ensure they take responsibility for wrongdoings. But it raises an interesting question: should an endorser be punished if a company is fraudulent? And are there not some complications impossible to foresee, no matter the amount of due diligence?
These also place further pressure on individuals and their MCs or agencies to display more self-discipline — which in reality is often not possible.When faced with the choice of working with a new name and potentially taking a hit, it is likely the talent will opt to play it safe. And companies will have to be even more transparent with their dealings to undergo the security required to meet these new requirements. This might be particularly irksome for domestic outfits seeking endorsements.
The regulations will also burst the bubble for many new up-and-coming stars looking for a quick way to make money.
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Source: TeenVogue - 🏆 481. / 51 Read more »