AFL set to lock in Seven, Foxtel TV deal

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Analysis of ratings data might help to explain why the AFL has been wrestling to secure a knock-out deal for its broadcast rights.

, despite analysis of commercially confidential data showing the ratings have fallen drastically from pandemic peaks to below pre-pandemic levels.

But the 7/Foxtel bid is believed to have cleared a significant hurdle between themselves which will allow Channel 7 to stream several key games on its 7Plus service, which will also allow the AFL to placate the government. , which saw Geelong beat Collingwood by six points at the MCG, was the most-watched program of the day, bringing in an audience of 747,000. On Saturday night, Fremantle scored a 13-point victory in a comeback over the Western Bulldogs to win 11.7 to 8.12 and reach 731,000 people.

Perhaps more concerning is that the average audience has fallen below the pre-pandemic levels set in 2019.

 

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Should be 7 only, and all free to air.

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