SEN. Loren Legarda is banking on the timely enactment into law of the Philippine Creative Industries Development Act to boost the economy.
She stressed that the PCIDA “recognizes and protects individuals” whose skills and ingenuity are being offered for the creative expression of the arts and “for helping the country achieve a stronger economy.” She noted “creative industries are defined in the law as trades involving persons that produce cultural, artistic, and innovative goods and services originating in human creativity, skill, and talent and having a potential to create wealth and livelihood through the general and utilization of intellectual property.”
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