Frog Chef Adam Handling Tells New Camberwell Bakery to Change Its Name or Be Sued

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Frog Bakery co-founder Rebecca Spaven initially thought the email from the law firm on Handling's behalf was for an outside catering job. “I got really excited. And I read the email and the letter attached. And I was just like totally numb, so unexpected”

— to change its name. Frog Bakery opened in April of this year, having run as a pop-up under that name since June 2021.is for “THE FROG,” styled in capital letters, and was registered in March 2017; the Intellectual Property Office received the application in November 2016. His restaurant is referred to as both Frog by Adam Handling and The Frog on its website.

Spaven and Costello have been given a six-week deadline, from 14 July 2022, to make all changes, but the duo through its own lawyers have requested a three-month timeline to implement what will be a completely new identity, having only recently established one under the name Frog Bakery. They are resigned to the fact they will have to change the name, although the frog logo will remain in situ.

 

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