A High Court judge on Monday July 4, 2022, rejected the companys argument that the regulations dont take into account the nutritional value of milk added to cereal. – Breakfast food giant Kellogg Co. lost a legal bid Monday to block new anti-obesity measures in England banning the promotion of sugary cereals.
A High Court judge rejected the company’s argument that the regulations don't take into account the nutritional value of milk added to cereal. Kellogg's argument that its cereals like Crunchy Nut Clusters and Milk Chocolate Curls “somehow become healthy products if they are consumed with milk is wholly unconvincing, as the addition of milk does not alter the nutritional profile of the products themselves," the judge wrote.Under the regulations, unhealthy foods will be banned from high-profile locations in supermarkets such as checkouts, shop entrances and aisle ends.
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