Military enlistment of members has always been a headache for HYBE; BTS once accounted for 90% of the label’s profit. Currently, the group makes up 50%-60% of the label’s profit according to a report from eBest Investment & Securities.
As the most successful K-pop band to date with hits like "Dynamite" and "Butter," BTS has for years commanded tremendous attention on social media and with each new music release.
But the group has faced mushrooming questions about why it isn’t as vocal about discrimination in their own country. Jumin Lee, the author of the book "Why Anti-Discrimination Law?" told the Associated Press that there’s a dire need for the anti-discrimination law in the country. "BTS and their business folks know that speaking up in the US is profitable but doing the same back home would be more trouble than it’s worth. So they don’t," tweeted Lee after the band’s visit to Washington.