MUMBAI/NEW DELHI : Disney, Sony and India's Reliance will vie on Sunday for media rights to Indian Premier League , the world's richest cricket league, expected to fetch up to $6 billion.
"There is also a global shift toward saner valuations, where investor expectations have shifted from ‘growth-at-any-cost’ to ‘growth-with-profitability’," said Mihir Shah, vice president of consultants Media Partners Asia. Gujarat Titans, owned by European buyout firm CVC, won the 15th edition of the league, beating Rajasthan Royals in the May 29 final in front of more than 100,000 fans in Ahmedabad.
Reliance Industries Ltd will bid through its broadcasting joint venture, Viacom 18. Sony Corp's India unit and local broadcaster Zee Entertainment are in merger talks but will bid separately.