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Business Maverick: Google Joins Amazon in Mulling a Bid for Coveted Cricket Event

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Alphabet Inc., owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy ...

The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, a South Africa-based group of television channels, bought the documents too, according to a person familiar.

Amazon.com Inc., The Walt Disney Co., billionaire Mukesh Ambani-led Reliance Industries Ltd., Sony Group Corp., homegrown Zee Entertainment Enterprises Ltd.

 

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Google and SuperSport show interest in Indian Premier League broadcast rightsAlphabet Inc, owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India.
Source: BusinessTechSA - 🏆 24. / 61 Read more »