is taking the British government to court over new rules that would stop some of its breakfast cereals being displayed prominently in grocery stores because of their high sugar content.
“It measures cereals dry when they are almost always eaten with milk,” said Chris Silcock, Kellogg’s UK managing director. New rules will restrict the placement of food and drink high in fat, salt, or sugar in stores and promotion of those goods by retailers from October. Stores will also have to restrict volume price promotions such as “buy one get one free” or “3 for 2” offers on so-called HFSS products.
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