It’s far more likely that Apple views Sunday Ticket as a means to propel subscriptions of its SVOD service to the next level. Framing the deal as a content investment designed to net more subscribers, and not as a subscription service in its own right, totally upends assumptions made for the deal.
It’s no different from how NBCU uses the Olympics to boost Peacock — and note that the Olympics cost $1.29 billion per games .suggested last year Sunday Ticket represents a way to bump subscribers were Apple to eat the cost and use it as content acquisition. VIP+ estimates that the market for Sunday Ticket would grow from 2 million to at least 10 million were it to fall in price from $300 a year to $4.99 a month, or even an additional $5-$10 per month on top of a base subscription.traditional TV rights