LOS ANGELES -- The Los Angeles Dodgers have hired a marketing agency to sell naming rights to the Dodger Stadium field and add an advertising patch to the team uniforms.The uniform patch will appear on jerseys starting next season, having been approved as part of MLB's new five-year collective bargaining agreement.
The field naming rights deal will give the eventual sponsor the most prominent position within the ballpark and include its name on signage related to the stadium as well as other marketing opportunities. The team is not selling naming rights to Dodger Stadium, which opened in 1962 and is the third-oldest ballpark in the majors. It will host the All-Star Game in July for the first time since 1980.
"We are very happy to be working with Sportfive on these unique partnership opportunities," said Corey Norkin, Dodgers senior vice president of global partnerships."For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of sports is truly special."
Sportfive worked with the Los Angeles Lakers to negotiate a uniform patch, and its other clients include the PGA and LPGA.
No!!!!!!!!!!!
Great. Not like we got enough ads plastered all over the stadium.
Boo on this
Stupid idea
Tear it down and give it back to the Chicano families that it violently displaced
Idiocracy.
LeCrypto Stadium
Hey casuals, it says naming rights to field, not the stadium, FYI the LA Coliseum sold their naming rights to the field also, it will still be called Dodger Stadium, anything that will bring revenue to help the team keep or go out & get players to help bring a 🏆 is fine with me.
No! Leave it alone. Don't need another stupidly named stadium.
Estrella Jalisco 🙌🏼
This is a terrible idea why ruin Nostalgia
Everything went downhill when the Omalley’s sold the team.
Like Cloris Leachman said in 3 & 1/2 men, those whoorres
Which crypto exchange will it be? Hmm… 🤔
I can see it. Chipotle Field
WtF..... hell NO!
Rooting for WeWork to be the sponsor if they hit their IPO
Such a bad idea. Also, you still have a big portion of your fan base blocked from seeing games.
So long as it's not the crypto field... jesus
No!
Wait for the QR codes on jerseys real soon.
Greed is gross
SF fan here. That's bullshit.
Omfg 🤦🏻♂️….. “crypto field” or “soCalgas Park” so help me god if Disney is involved I’ll raise hell
This is getting out of hand.
That’s ridiculous
It’s going down league-wide as part of the new CBA.
well. yuck
NO NO NO NO NO............
Wow BigBallsBohn
BS!!!! Should be Vin Scully Field!
Call it Staples Center, obviously.
Clarification: they only get the naming rights to the field. The building will still be Dodger Stadium.
You don’t need the money. Don’t do it
Noooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!!!!!!!
USC sold the field at the Coliseum to United Airlines but you never really hear anyone call it that. It’s still the Los Angeles Memorial Coliseum, no one cares about the name of the field. I also HATE the idea of advertisements on the jerseys but if we can keep Trea then 👍🏻.
How bout you keep it… “dodger stadium”
Nooooo
Ridiculous and greedy. It’ll always be Dodgers stadium I’ll never change. I still say Pacbell Park.
Noooooooooooo…….
Whaaaaaat ! Nooooo
No no no no no Dodgers stop it. I refuse to call it whatever dumb name.
😳👎🏽
Their uniforms will look like soccer kits soon.
What like race car drivers?
I guess those 30 dollar beers aren’t making enough mula these days lol