Inglewood's Forum officially becomes Kia Forum under new naming-rights deal

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The renaming of the venue comes thanks to a recent naming-rights agreement between Kia and Steve Ballmer, the owner of the building.

While Kia representatives declined to give details about the agreement, like the time or cost of the term, they said they are committed to serving the community.

Ballmer purchased the Forum in 2020 from Madison Square Garden for $400 million, clearing the way to begin building his new Clippers arena, the Intuit Dome, just a few blocks away. "I'm also excited to announce that we are working together to install a large bank of EV chargers that will be free for future guests during the Kia Forum events," aid Wager.

 

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LA city leaders have sold us to China

No mms

UniWatch Wasn’t that thing getting destroyed to build the flippers a new arena

Steve Ballmer just got his money back.

Bro WHY

nah... it will always just be The Forum just like Staples Center will always be just that. no one going to be calling it this other shite.

It’s a shame we allow Chinese car manufactures on our American areas

It’s better than a .com name

How classy.

Will always be called the Forum. Or where Magic layed all the pipe. Only two nicknames.

uniwatch

Better than Crypto con Arena

The new Kia script always has me seeing NIN

So you get a loan from SoFi and go next door to buy a car.

Stop this madness

nope

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