Jeff Bezos and Mukesh Ambani, billionaires who have been battling for years in India, are headed for a ferocious new clash over rights to the country’s cricket matches.to auction off media rights and they seem designed to raise bids — and tensions.
What’s more, the cricket competition will take place live online over the course of two days, which means proxies for the two men will have to make minute-by-minute bids and counterbids in real-time. The event, which starts on June 12, could see bets of $7 billion or more, according to the people, who didn’t want to be quoted discussing sensitive information.