UVO, an Irvine-based company that sold"drinkable sunscreen," agreed to a legal settlement to stop allegations of deceptive advertising.The marketing and sale of the"drinkable sunscreen" stopped during the investigation that led to the settlement.
A company that marketed and sold a “drinkable sunscreen” has agreed to a legal settlement to resolve allegations of deceptive advertising, California's attorney general announced Wednesday. Marketing and sale of the product called UVO stopped during the investigation, Attorney General Rob Bonta said“We may want a shortcut, but the truth of the matter is: There’s no evidence that alternative sunscreen products like UVO’s so-called ‘drinkable sunscreen’ provide protection. You’ve got to wear your sunscreen, not drink it,” Bonta said.The defendant, Dermatology Industry Inc.
Jim Prochnow, an attorney for Dermatology Industry Inc., said Wednesday the settlement speaks for itself and the company had no further comment.
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