Saving the Big Bash could cost Cricket Australia millions

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By reducing the season to give games more of an “event” feel, the governing body would be forced to give up millions of dollars in television rights.

for the Sydney Sixers during this year’s finals will also prompt a major revision of the Big Bash’s priorities.“Coming off two years of COVID disruption is going to give us an opportunity to take a good, close look at all those elements and work out what’s the best-looking BBL for the future,” Dobson toldWith a strong consensus that there are too many matches, each team could have the current 14 home and away games reduced to as few as 10.

‘It’s about entertaining people and attracting new fans so they have a fun night out and want to come again. The BBL has lost that.’“You always want every possible big-name player playing in the BBL in a way that is fair and equitable and available to all the clubs. However, BBL ratings are down about 30 per cent this season while ratings for men’s Test matches, women’s internationals and the Women’s Big Bash League are all up.

Dobson would not speak about details because of commercial in-confidence and said there was no easy or quick fix.

 

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