Rusty masks up for centre court at Open

The symbiotic relationship between brand, celebrity and the event economy was on display at the Australian Open and the exemplar of how to do it turned out to be Oscar winnerTheir courtside appearance to watch the women’s final on Saturday night generated 11 stories inJohn Shakespeare

On Saturday night at the women’s final, Crowe, 57 and Theriot were sitting right on centre court, on the very expensive Piper-Heidsieck courtside seats, just a few feet from the hopper whereDespite the blanket coverage, there was one previously unreported incident where an Australian Open courtside official came up for a chat to discuss Rusty’s lack of a face mask.To be fair to the Oscar winner, he did have a bottle of water at hand, but no mask.

On Sunday the couple - who went public with their love two years ago with a kiss on a tennis court which was roundly papped - headed to Melbourne airport clutching bags of AO merch to depart via a private jet. As Crowe and Theriot were invited by AO sponsors Polo Ralph Lauren, it would appear Crowe’s seats, which can cost $27,000 each for the men’s final, were free. So if you wondered why AO baseball caps cost $99 each, that’s partly why.Melbourne’s elite got more than they bargained for during the men’s final when a stray ball from a powerfulvolley flew into the front row of the stands.

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