The market is currently led by Netflix, with Disney Plus and Apple TV Plus as newcomers. The international powerhouses rub up against established local players including Wavve, Watcha, Tving and Seezn.
Stephen Kim, head of Coupang Play, says that the player’s content strategy is quality, over quantity. “Instead of gathering as much content as possible, we try to understand what our customers want to watch, learning and iterating through data how to give them best possible experience,” he toldInfused with elements unique to Korean society and judicial system, “One Ordinary Day” is Coupang Play’s first original drama series and has received strong reviews since its late November launch.
The story and style of directing prioritize emotion over action. “We put effort into capturing what was going on inside the characters’ heads, rather than using fancy tricks or spectacular angles,” he said. The cast is headed by A-listers Kim Soo Hyun and Cha Seung Won. Lee is best known for his Seoul Broadcasting System series “The Fiery Priest” and “Punch.” “One Ordinary Day” was his first production for a streamer. “I was given much more freedom of expression compared with the terrestrial channels and enjoyed using it to its fullest,” Lee said. “I was able to focus on telling the story in a speedy manner, filtering out the unnecessary.”Coupang Play has also taken bets on other forms of content, notably including variety shows and sports.
stream one ordinary day 😙