GLASGOW, Nov 13 — While you’ve no doubt heard of “greenwashing,” “femwashing” or “pinkwashing” — terms to denounce marketing or political strategies supposedly committed to the environment, feminism or LGBTQ+ rights — young people are no exception to the phenomenon, it seems. Indeed, the concept of “youthwashing” has been highlighted by the COP26 climate conference, which runs until Friday in the Scottish city of Glasgow.
Several young climate activists received personal invitations to attend the conference in Glasgow. The famous Greta Thunberg of course, but also Ugandan activist Vanessa Nakate, and Belgian activist Adelaide Charlier. They were joined by young people from all over the world who are members of youth associations for environmental protection, such as Youth For Climate.
This is a question that many of these young activists have been asking themselves since the beginning of COP26 and in spite of its “Youth Empowerment” day. “Young people are present, but we have the impression that we are mainly there so that the politicians can fill their ‘youth quota’. We don’t really know to what extent our words will be taken into account and listened to,” commented Manon during a live event organised that same day by L’Académie du Climat.
Like “greenwashing” on the environment, young people are now experiencing “youthwashing,” the fact of inviting young people to events with an important political scope, such as the COP26, while refusing to give them the place they deserve in the debates and decision-making processes.
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