The Player-Led Venture That Turned Trading Cards Upside Down

📆 10/7/2021 4:00 AM
📰 WSJ

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The National Football League Players Association and Major League Baseball Players Association started a business for their licensing rights to cut more lucrative deals for players in areas like video games and trading cards. Now it’s worth $2 billion.

A new crop of entrepreneurs is betting big that trading cards are no longer just hobbyists’ collectibles, they're serious investment assets. In this episode of Niche Markets, WSJ speaks with entrepreneurs who have found success in the booming trading market.

Photo Illustration: Alexander Hotz/WSJ

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