Iconic Kids Brand ‘Mr. Men Little Miss’ Sets TV Rights Deal Via Endeavor Content, Sanrio

📆 10/6/2021 4:01 PM
📰 Variety

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Mr. Men Little Miss, the iconic brand of children’s characters including Mr. Tickle and Little Miss Sunshine, has closed a deal to produce original TV series based on its catalogue. Created i…

, the Japanese design and licensing company behind Hello Kitty. Announced on Wednesday, Endeavor Content stated that the agreement aligns with the company’s

“We are thrilled to take the next step with our partner Sanrio and the Mr. Men Little Miss brands to help today’s children learn about their feelings, help empower them as they navigate the process of growing up, and to make them laugh along the way,” said Tamara Rothenberg, senior vice president of family, young adult and children’s programming at Endeavor Content.

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