The streamer launched nationally in summer 2020, and by July’s Olympics — which was to have been the cornerstone of its debut — had reached 54 million sign-ups. Of those, around 20 million are active accounts, with half as many of those signed up for its premium tier.
Following a year that saw Comcast rivals restructure their executive ranks to prioritize streaming, Disney and WarnerMedia have put such prized titles including Marvel TV originals and revivals ofon Disney+ and HBO Max, respectively, in a bid to use their biggest IP to draw subscribers to their upstart platforms.
decision is but one of the many facing execs Susan Rovner and Frances Berwick, who work with Matt Strauss on efforts to deliver the biggest audience for content while growing all platforms across NBCU’s entertainment portfolio. Other recent moves include
One day, there’s going to be a Streaming bundle with ALL streaming platforms UNDER ONE ROOF. It’s gonna become a “Satellite-Network Package” all over again.
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