, the two listening parties Ye hosted in Atlanta has brought the city anywhere from $1.5 million to $2.7 million from ticket sales and livestream revenue with an additional $7 million in in-person merchandise sales.
There's also the deal West has struck Apple Music to livestream the parties that was no doubt tied to the Beats by Dre ad featuring"No Child Left Behind" that aired during the NBA finals. West has also seen a spike in streams since the wholePhoto via Getty/ Kevin Mazur
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