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Not nice: Baron Cohen sues Massachusetts cannabis dispensary

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Actor Sacha Baron Cohen has sued a Massachusetts cannabis dispensary he says used an image of his character Borat on a billboard without his permission, according to documents filed in U.S. District Court in Boston.

The billboard for Somerset-based Solar Therapeutics Inc. showed Baron Cohen posing as Borat with two thumbs up and the words “It's nice!” - one of Borat's catchphrases.

The billboard along a Massachusetts interstate highway was taken down in April, three days after Baron Cohen's attorneys sent a cease-and-desist order to the dispensary, according to the suit.

 

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