“This may not go down too well with the majority who use the service. It is unlikely to increase the use of the USSD channels as it realistically does not hold a drastic change for users. It can however reduce the use of USSD, if not properly managed,” he said.He stated that, “It is still a banking transaction, enabled by the USSD service.
According to the National Coordinator, Alliance for Affordable Internet, Olusola Teniola, the N6.98 USSD charge is a fair fee and could be viewed as a lower cost of using the USSD platform to interact with financial services. Likewise, the Executive Secretary, Association of Telecommunication Companies of Nigeria, Ajibode Olude, said the new charge favoured consumers.