With media deals complete, NFL eyes over $100 million per year for its data rights

"The Amazon deal is particularly interesting as it shows how important live sports content is in the streaming wars," Bill Wise, CEO of advertising software company Mediaocean, told CNBC via email. "It also demonstrates Amazon's continued foray into advertising and, with that, its unique capabilities to close the loop across screens and all the way down to purchase."

Ad spots for the 2021 Super Bowl were around $5.5 million per ad. For the 2020 game, Fox pulled in more than $400 million from Super Bowl spots. Once it's time for Disney in 2026, that rate could surpass $7 million per slot. Disney will also have a Super Bowl in 2030 as part of its $2.7 billion per year agreement.

A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.Had Fox kept the Thursday package, it might've paid close to $3 billion total for NFL rights if you count the $660 million per year it currently spends for the TNF package.

Said Morgan Stanley: "Our assumption is Fox's existing retransmission contracts will not be affected by losing this content. Clearly, once these agreements are finalized and Fox enters negotiations with MVPDs and Fox station affiliates for new distribution contracts there may be a cost to shedding TNF."

New CBA NEEDS TO HAVE GUESNTEES CONTracts, or the players strike!

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