with their existing broadcast partners at a whopping 79.5% increase — or an additional $4.54 billion a year — one thing is clear. This will be the final time traditional TV carries the majority of the NFL season.
Considering the cost of cable has been a consistent reason for cutting the cord since the phenomenon began picking up speed in 2015, the wisdom in taking on massive new expenses that will significantly increase costs is questionable.The only reason for it is that execs at the broadcast networks know their day is coming and are determined to make hay while the sun shines, eking out as much profit as possible before the digital transition to streaming is complete.
ViacomCBS went the opposite direction, with NFL games only available via Paramount+’s most expensive $9.99 a month package. Why a viewer wouldn’t go and get an OTA antenna, presumably one with the ATSC 3.0 4K signal that should be widespread by 2023, instead of paying $50 across the season seems to have escaped ViacomCBS execs. As such, VIP expects for some games to end up multicast on Pluto TV within 2 or 3 years of the new deal, in an effort to reach the greatest audience.
cf72 Robert Kraft played a major role!
All of these companies need to heed one thing...everyone eventually gets tired of being taken to the cleaners. Not everyone has money enough to continue paying for all of these streamers and cable increases and more and more people are even cutting the cord on a lot of streamers.
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Source: CNBC - 🏆 12. / 72 Read more »
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