Covid-19's impact on subscription rates could play a critical role.inquiry into subscription television broadcasting television services looming, two competing interests are at the heart of the argument:
It remains true that sport on free-to-air TV is a necessity, but someone must pay for it to be there.The amount of money SuperSport has pumped into these two sports and cricket is insane. They have built the capacity to afford to broadcast and maintain these sports. There is also the issue of pockets getting thinner because of Covid-19 enforced salary cuts and job losses, which may impact Pay TV subscriptions.
One would point out the sub-standard nature of the Currie Cup this season and whether it would have been better suited to being shared on free-to-air TV.It is a sport, like most, that lives or dies on broadcast rights money.