— called the News Media and Digital Platforms Mandatory Bargaining Code — that would require tech companies like Google and Facebook to pay media outlets for news. The legislation also states that the companies would have to inform media organizations in advance if there are any changes made to algorithms that would significantly affect news rankings on their platforms.until Aug. 28. Sims said that the ACCC will continue to consult on the draft code with interested parties, including Google.
Google claimed that the law would force the company to give "unfair advantage" to Australian news media businesses over everyone else who has a website, YouTube channel or small business. The U.S. tech giant said it would allow those news outlets"News media businesses alone would be given information that would help them artificially inflate their ranking over everyone else, even when someone else provides a better result," Silva said in the letter.
"We've always treated all website owners fairly when it comes to information we share about ranking. The proposed changes are not fair and they mean that Google Search results and YouTube will be worse for you," she added. Google further said it pays "millions of dollars" to Australian news media companies, sends "billions of free clicks" their way every year, and that it has "offered to pay more to license content."that for every 100 Australian dollars spent on online advertising in Australia, excluding classifieds, nearly a third goes to Google and Facebook, according to government estimates.
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