SAN FRANCISCO: Fortnite maker Epic Games has used a famous Apple advertisement against the iPhone maker in a social media campaign accompanying a legal battle it launched on Thursday.
Epic's"Nineteen Eighty-Fortnite", shows https://www.youtube.com/watch?v=euiSHuaw6Q4&feature=youtu.be a colorful female Fortnite fighter running through a black-and-white corridor and hurling a unicorn-shaped club against a screen showing an Apple-headed character talking about its control of the system.
Apple Inc earlier in the day removed"Fortnite" from its App Store for violating the company's in-app payment guidelines, prompting developer Epic to file a lawsuit seeking to end Apple's in-app payment practices. The Fortnite video, watched nearly half a million times on YouTube within hours of its launch, is a parody of Apple's own"1984" commercial https://www.youtube.com/watch?v=2zfqw8nhUwA, which launched the Macintosh computer, styled as a threat to the personal computer of the day.
Apple's hero made a similar run, to throw a sledge hammer in protest against a totalitarian leader. The commercial, considered a classic, promised viewers"1984 won't be like '1984'", the dystopian novel by George Orwell.At the time, Apple was a tiny challenger in the computer market, but on Thursday Epic's video described the game maker as"defying the App Store Monopoly".