The French luxury jeweler released a minute-long ad Monday to promote its wares — including its iconic Trinity ring — ahead of China's Qixi Festival on August 25, the country's. The ad features couples in romantic settings and groups of people in cars and at beach bonfires wearing the signature tri-color bands. It ends with the message,"How far would you go for love?"
While the ad does feature groups of friends or couples — and even a few images of two women hanging out together — many people disputed the depiction of the relationship between the two men in the ad. They pointed out that the men appear to share a"romantic vibe." Homosexuality is not illegal in China and, in 2001, the authorities removed it from an official list of mental disorders. But experts and activists say LGBTQ people in China still face persistent discrimination and prejudices from the government and public.
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