Australia's competition regulator has launched court proceedings against Alphabet's Google for allegedly misleading consumers about the expanded use of personal data for targeted advertising.
The regulator said this practice allowed the Alphabet Inc unit to link the names and other ways to identify consumers with their behaviour elsewhere on the internet.The move by the ACCC comes amid heightened attention in much of the world on data privacy. U.S. and European lawmakers have recently stepped up their focus on how tech companies treat user data due to privacy concerns.
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